It offers many customizable templates, workflow automations, and calendar, chart, and workload views, as well as an ideas and requests board that helps monitor progress. is a powerful project management tool that can help your marketing team brainstorm, plan, refine and track email marketing campaigns. Learn more about what to look for in email marketing software by reading our email marketing software buyer's guide. We also searched for software with customizable templates to help you create marketing emails that best reflect your branding.īelow are our best picks and an overview of our selection process. We looked for cost-effective programs with extensive features for planning, organizing, automating and tracking your email campaigns. To help you find the best email marketing software for your business, we examined more than 100 solutions before narrowing down our top contenders. Email marketing software allows you to streamline and scale this process while measuring brand engagement. Unlike marketing channels like social media and blogs, email marketing creates a direct, one-to-one relationship with your subscribers when a campaign reaches their inbox. Studies have found that the most successful email marketing campaigns can bring in up to $44 for every dollar spent – an incredible 4,400% return on investment. Numerous digital platforms can be used to reach customers today, but companies continue to invest in email marketing because it works.

This article is for business owners who want to use email marketing software to automate and improve their email marketing campaigns.

When evaluating email marketing solutions, you should consider price, features, and your business's needs to make the best choice for your company.

Businesses on a budget should consider an email marketing solution with both free and paid versions so they can scale up as their marketing needs grow.

Email marketing software and solutions can help businesses plan, organize, automate, and track their internal and customer-facing email campaigns.

Best email marketing software free